Most people would assume that after Google Review NFC cards, the biggest demand is clearly in review products. And honestly, that’s not far from the truth. Reviews are a direct revenue lever in hospitality and services, so it makes perfect sense.
But in 2025, one product type still outperformed everything else for us.
Here’s what the three best-selling NFC product types were in 2025 at ClickMe, and what we expect to see in 2026.
Yes, the flagship remains the digital business card.
The most interesting pattern is that customers almost always choose the custom design version with their own branding and logo, even though it can cost significantly more than a standard, pre-made NFC business card.
That’s not surprising when you look at who buys it. This is primarily a company purchase, and it functions as a prestige product. You can justify it with sustainability (fewer printed business cards, less waste, always up-to-date info), but in reality the main reason is simpler: companies want to stand out.
They want a “wow” moment in meetings. They want something that signals modernity, premium quality, and confidence. And the trend is clear: more and more companies are moving toward higher-end, more luxurious digital business card solutions.
That’s exactly why we introduced our CNC-machined metal digital business cards this year, available in matte black metal and glossy rose gold.
Why companies love the metal version:
Second place goes to one of the strongest offline-to-online transition tools: the smart tabletop sign.
This is an individually crafted product with a high-quality natural wooden base and a 100×150 mm NFC plate with a QR code. It performs best anywhere you have in-person contact and want to guide people to a next step instantly:
The concept is simple: one tap or scan, and the guest lands exactly where you want them to go. The use case can be fully customized, for example:
For businesses, this is a huge opportunity: you move guests from the physical moment into the online space, where you can measure engagement, follow up, and build long-term marketing value.
Third place is a product that’s especially strong in hospitality: the TripAdvisor Review display/sign.
Google reviews are widely understood, but in tourism-heavy environments (restaurants, hotels, apartments, experiences), TripAdvisor can be a deciding factor. TripAdvisor’s research shows that many travelers consider online reviews extremely or very important when making decisions, including accommodations, attractions, and restaurants. (source: Tripadvisor)
If a venue doesn’t take this seriously, it falls behind. The competitor with fresher reviews, stronger social proof, and better visibility will capture the tourist traffic arriving in town.
A TripAdvisor review display works for the same reason Google review tools work: it removes friction. No searching, no typing, no confusion. Just tap or scan, and the guest is already on the right page.
If you want to grow in 2026 by introducing NFC smart products (digital business cards, review solutions, tabletop signs, guest experience tools), but you’re not fully sure what you need or what would work best for your industry, just send us a message.
Based on our hands-on experience, we’ll help you choose the right setup (product type, use case flow, placement, and the most practical solution for your audience) so you can avoid trial-and-error and launch with confidence.
